"More Cheese"

Product Improvement

How do you get consumers to notice a significant product improvement? You disrupt the category with unforgettable, engaging, targeted stories and communications that reinforce the notion of “more cheese than ever”. You follow it up by creating a debate about what’s cheesy with posters and banners. You even create a microsite with all things cheesy- pick up lines, cheesy moments throughout history, photos, videos, etc. Multi-Channel communications all brought to you by the world’s cheesiest snack.