"Starts" (Olympics Sponsorship)

78% Market Share

How do you continue to build your market share if you’re the category leader? You find something you can stand for. Own a part of the day, a use occasion, like the morning when men shave to start their day. Or even better, make it bigger than that - own all starts. Become synonymous with beginnings, potential, the start of all great things. And what better way to show this than with Olympic sponsorship. Because there’s one thing all men do to start their day, whether they’re a regular Joe or an Olympic athlete - Shaving.  And who better than Gillette to do this? That’s why we decided to introduce this idea to the world during an event where “great starts” mean everything - the Olympics. Are you ready?