"Super Bowl Commercial"

8.9 MM in Earned Media
Super Bowl- 2nd Most Searched Brand
1,400% Increase in Queries for Brand
Over 2MM Site Visits in One Month
Ad Age Four Star Rating

How do you get immediate consideration for a healthcare brand that until recently wasn’t even marketed to consumers? You launch a fully integrated effort spearheaded by a Super Bowl spot featuring the voice of Wonder Woman, Gal Gadot. And tell the story of the product from the engaging point of view of smart devices throughout the house as they meet Cue’s Covid-19 at home test for the first time The effort speaks for itself with startling breakthrough results, including being the 2nd Most Searched Brand on the Super Bowl, the biggest stage of them all.