"Wake Up Breakfast"

30% Increase in Share of Breakfast
10% Increase in Guest Count

How do you increase sales for a market leader like McDonald’s? You search for opportunities that competitors may be ignoring - in this case, BREAKFAST. These days people are rushing around, grabbing whatever they can eat fast in the morning. Unfortunately, they’re often bad (or even sad) choices. But McDonald’s breakfast is better - hot, fresh, fast and made to order with fresh cracked eggs. Though our goal wasn’t just awareness, it was to drive traffic by making McDonald’s breakfast part of your routine. Our multi-channel campaign identified sales opportunities down to the local level, reminding people that McDonald’s hot and fresh breakfast is a better fast alternative.