"Beyond Shipping"

30% Rise in New Customers
75% Increase in Awareness in Non Shipping Services
80% Increase in Inquiries

How do you get small business owners to switch to the UPS Store? We discovered the problem was they only thought of the UPS Store for shipping. So, we needed to go beyond shipping and tell them about all the other ing’s we do- faxing, shredding, mailboxing, notarizing, copying, brochuring, packing, printing and so much more. We made TV ing’s, digital ing’s, social ing’s, print ing’s, etc. We communicated our message across every medium, wherever the small business owners were, all to increase awareness. The ing campaign produced phenomenal results, making the UPS Store the one stop shop for all small business needs, and yes, even shipping.